The increased use of social media as a means of research by consumers brings new challenges for healthcare marketing professionals. A major concern is how to appeal to a varied audience in a variety of niche markets. My research on social media practices at numerous hospital’s shows that many lack specialized Twitter and Facebook pages. [...]
How do women make decisions regarding their breast health? Do they schedule an appointment to see their doctor or search the Internet for the latest medical research? The numbers show that women are more likely to turn to friends and family or social media to learn information on medical issues. So how can you successfully [...]
The Internet provides easy access to any type of information in a matter of seconds. As a result, many people have turned to the Web for information on medical conditions, health insurance, healthcare ratings, and all things health related. A 2013 survey by the Pew Research Center’s Internet & American Life Project found that 35 [...]
As population and community health programs become an integral component in healthcare marketing, it’s important not only to have valuable online content, but also the search engine optimization (SEO) strategy to make your website easier to find. With changes in search engine algorithms your website needs to be the best in class and offer the best user [...]
When it comes to sheer numbers, Gen Y and Millennials are the next big demographic, comprised of more than 80 million Americans. Collectively called the Echo Boomer Generation, this group was born between approximately 1982 and 1991. Unlike the much smaller Generation X before them, this generation was born directly into an era of new technology so [...]
It’s long been known that women make the majority of healthcare decisions for their families. In fact, the U.S. Department of Labor statistics show that women make approximately 80 percent of healthcare decisions. And now that social media has become such an important part of our daily routine, it’s even more important for healthcare organizations [...]
Out of more than 5,000 submissions from 24 countries, Medicom Health Interactive is named a Silver winner in the 2014 Summit Creative Award® competition for its development of the EVALIA® Weight-Loss Surgery Profiler. The profiler received the award in the Education Interactive Media category. The Summit Creative Award (SCA) recognizes and celebrates the creative achievements [...]
Change your mindset and differentiate your organization from the competition. What are you doing to make your organization matter to consumers?
This week, May 11-17, is National Hospital Week (#HospitalWeek). I would like to take a moment to recognize hospitals across the US, where communities can count on 24/7 care. “Thank you,” to all the dedicated nurses who care for us, therapists who work with us patiently to see our full recovery, administrators who ensure their [...]
Learn from healthcare marketing thought leader Dan Dunlop, CEO and President of Jennings as he shares insights into how online communities are an ideal tool for addressing the challenges of population health managment and for engaging today’s connected healthcare consumer.
Last week I attended one of my favorite healthcare conferences, the Healthcare Marketing Strategy Summit (this year also included the Physician Summit). The sessions were great, the conversations I had with attendees as well as other vendors were enlightening, and I always leave the Summit with multiple points to consider. One point I found intriguing [...]
CVS MinuteClinic recently announced that it has surpassed 20 million patient visits since opening the nation’s first store-based clinic in 2000. And with a heightened emphasis on population health as a result of the Affordable Care Act, MinuteClinic’s position in the market will most likely increase. As a matter of fact, by 2017, they project [...]
Paul Donnelly and his fiancé Laura Oliver after a fantastic finish of the Boston Marathon Congratulations to Paul Donnelly, senior software engineer at Medicom Health Interactive, for completing the Boston Marathon on April 20, 2014. Paul finished with the terrific time of 2:46:49. According to Paul, “the crowds and the volunteers on the course were [...]
It takes time and effort to create original and relevant content for your audience. And if your organization is like most, you need to feed content to multiple platforms… whitepapers, blog posts, newsletters, and numerous other content and social channels. Common wisdom states that posts on Facebook last a few hours until they are buried [...]
When was the last time that an event or something you read or saw made you pause to reflect about how you think and live your life? Sometimes it is an illness, loss of a job or the death of a loved one that jolts us. For me, it was the Minnesota Public Health Film Series: Screening of American Heart.
It can happen to anyone. Unwittingly clicking on a malicious link, downloading a seemingly harmless file, or logging into what you thought was a legitimate site can compromise your login information and grant hackers access to your Twitter account. In 2013 alone, the Associated Press, NPR, the BBC, Burger King, and Jeep all had their [...]
In the constant shift of healthcare initiatives, the focus today seems to be on population health and moving towards prevention. What is your initiative?
With the rapid changes in the healthcare industry, it’s more important than ever to find the right marketing mix to engage, educate, and interact with your audience. Print, digital, and social media all play an important role in connecting with consumers and building brand awareness. However, studies have found that video is playing an increasingly [...]
The Healthcare Marketing and Physician Strategy Summit in Orlando, April 30 – May 1, 2014 brings together marketing, strategy, and physician relations executives for a one-of-a-kind opportunity to share “best practices” and network with colleagues. This is going to be a great event so be sure to stop by Medicom Health Interactive at booths 22 [...]
Social media is becoming an important conduit for health organizations that want to connect with consumers.