When was the last time that an event or something you read or saw made you pause to reflect about how you think and live your life? Sometimes it is an illness, loss of a job or the death of a loved one that jolts us. For me, it was the Minnesota Public Health Film Series: Screening of American Heart.
It can happen to anyone. Unwittingly clicking on a malicious link, downloading a seemingly harmless file, or logging into what you thought was a legitimate site can compromise your login information and grant hackers access to your Twitter account. In 2013 alone, the Associated Press, NPR, the BBC, Burger King, and Jeep all had their [...]
In the constant shift of healthcare initiatives, the focus today seems to be on population health and moving towards prevention. What is your initiative?
With the rapid changes in the healthcare industry, it’s more important than ever to find the right marketing mix to engage, educate, and interact with your audience. Print, digital, and social media all play an important role in connecting with consumers and building brand awareness. However, studies have found that video is playing an increasingly [...]
The Healthcare Marketing and Physician Strategy Summit in Orlando, April 30 – May 1, 2014 brings together marketing, strategy, and physician relations executives for a one-of-a-kind opportunity to share “best practices” and network with colleagues. This is going to be a great event so be sure to stop by Medicom Health Interactive at booths 22 [...]
Social media is becoming an important conduit for health organizations that want to connect with consumers.
By including online health assessments as the focus of marketing campaigns, many health care organizations are generating volume and revenue while improving community health. Learn how four different-sized organizations are successfully using online assessments as marketing tools—and generating great results. Read the article by Joel Cessna, Vice President of Sales & Marketing at Medicom Health [...]
Consumers often first turn to the internet for health information. What can you do to make your website more searchable?
Each February, we celebrate American Heart Month with a strong effort to educate the public on the risks of heart disease and stroke. However, many Americans still don’t know what is fact or fiction when it comes to heart disease. Although most Americans realize that eating a proper diet, exercising, avoiding smoking, and knowing their family history and health [...]
MHI won 2 Interactive Media Awards for the EVALIA Heart Health Profiler & the My Diabetes Health Advisor, created for the American Diabetes Association.
MHI has won two Winter/Spring 2013 Web Health Awards for the EVALIA Knee & Hip Profiler and the EVALIA Stroke Risk Profiler.
Our new Back & Neck Pain Profiler allows your website visitors to assess the pain and function of specified areas of their spine.
Cleveland Clinic released a touching video on YouTube that is a great example of healthcare marketing tapping into empathy and a human connection to care.
Medicom Health Interactive (MHI) has been named the winner of a 2013 Summit Creative Award® (bronze) in the Interactive Media: Health/Medicine category.
These are my top 10 highlights/takeaways/reflections from the NESHCo 2013 conference, my first experience with the group.
In today’s hospital environment, healthcare mergers are commonplace. But combining multiple large, influential organizations, often brings issues to light.
Medicom Health Interactive, is honored to once again be included in Minnesota Business’ list of 100 Best Companies To Work For.
An article on The Healthcare Marketer, describes a website and online community designed to empower patients and caregivers from diagnosis to recovery.
It was an honor for Medicom Health Interactive to have been invited to participate in this month’s small group session with Senator Al Franken, Dr. Ann Albright from the CDC, and other national and state leaders who help determine health policy and patient management/education. The meeting, hosted by the Minnesota Health Action Group was titled “The National [...]
March is Colorectal Cancer Awareness Month. We know education is key, but are health marketers doing enough to raise awareness?