Are you ready to include native advertising in your marketing mix?
Native advertising is a hot buzzword and healthcare marketers should be asking themselves, “Would native advertising be a good fit for my healthcare organization?” Native advertising and marketing contain sponsored content that fits seamlessly into the platform it lives on, offering content relevant to the reader. It can be hugely successful if the reader finds the content compelling and shares it on social media. For example, General Electric partnered with leading health websites and popular content-sharing sites for a feature where readers could share a health related article on the site via Facebook, Twitter, or email. The post was pre-populated with the campaign hashtag as well as the GE brand. The “Sharing Healthy Ideas” GE campaign garnered record-breaking metrics, including 5.1 million people reached, 416,000 clicks, and a click-through rate of 8 percent.