Fall is almost here and so is Breast Cancer Awareness Month, but that doesn’t mean healthcare systems are relegated to the same-old “Think Pink” promotions of years past. Now is the time to consider marketing to the average woman coming in for first-time mammograms.
As a co-founder of Medicom Health, Barb has experienced significant transitions and been integral in leading through evolutions to what the company is today. Health assessments are often the first product that comes to mind in the Medicom Health platform, but it hasn’t always been the case. Nearly 20 years ago, work was primarily to create interactive programs for large pharmaceutical companies and national medical associations, like the American Heart Association, American Diabetes Association and National Cancer Institute.Barbara Goergen, core values, staff spotlight
Medicom Health’s v3 HRAs have ushered in many improvements that have helped our clients’ completion rates soar. Along with the changes, though, came the removal of lesser-used features that some marketers appreciated as part of their v2 strategies.completion rates, custom questions, email, marketing campaign
May is Stoke Awareness month. It seems fitting that billboards will pop up reminding people to think F.A.S.T. – This is absolutely important information and there is no need to diminish its value. But what else can be done to help consumers better understand their own health status, and what does it mean for their likelihood of experiencing a stroke?Health Awareness, stroke risk
One condition that is on our minds around this time of year is colorectal cancer. Fortunately, the number of people being screened is rising. That said, as a marketer, how do you set yourself apart from the crowd when it comes to marketing to a colorectal cancer audience?calls to action, Colorectal Cancer, early detection, health month, oncology, Screenings
Hitting the gym. Tracking nutrition. Getting in their Stand minutes on their Apple Watch. ‘Tis the season of resolutions, after all.
As a health system, how do you monetize these healthy efforts? The nature of our business these days is less about acute conditions and more about population health and chronic disease management. We are living longer and want to be healthy enough to enjoy our later years.CRM, events, Health Awareness, motivate health behavior, obesity, promotion, social media, weight loss