Hey, hospital marketers! Stop every once in a while and remind yourselves that your effort saves lives! Adventist HealthCare posted an inspirational video testimonial on their blog from a patient who credits them with saving her life. They use one of our Medicom Health assessments which uncovered a major health issue that timely intervention corrected.
Comorbidities identified by our Heart Health assessment can extend engagements (cross-market) with health care consumers beyond the primary results.
Here is a sneak peak at our next-generation health assessments (v3), starting with our flagship, Heart Health Assessment. Totally redesigned! Soon all of our assessments will be upgraded to the v3 platform.
Barb Goergen and I started Medicom Health 17 years ago yesterday. In some ways, I think we have our best work yet to come.
We are pleased to announce a new partnership with Healthgrades that will deepen our integration with their CRM and enable more hospitals to better utilize our health risk assessments.
Everyone in healthcare has thought a lot about connecting and engaging Millennials. Studies show that promoting mobile content, being authentic, grabbing attention through imagery, and making your content entertaining is how you get their attention. But here’s the kicker, these traits aren’t unique to Millennials. But here’s the kicker, these traits aren’t unique to Millennials. Who […]
Medicom Health now offers integration with Marketo and Act-On Marketing automation has made it possible for marketers to move from “one-to-many” to “one-to-few” messaging and reach highly targeted audiences with the right message. Personalized marketing can change the dynamics of the conversation between providers and current or prospective patients. Managing communication and being able to […]
Healthcare organizations have a wealth of knowledge at their fingertips, and many have great blogs. But how do you convince busy co-workers, physicians, and executives to devote time to creating blog content? Blog ghostwriting, also known as “ghosting,” may be the answer to delivering content to share your hospital’s expertise, educate your community, and make […]
Mild depression is a normal reaction to loss, life’s problems, and other setbacks. But when depressive feelings become overwhelming, involve physical symptoms, and last for extended periods of time, they can keep people for from leading a normal, active life. Depression is highly treatable. Studies show that only 50 percent of individuals actively seek conventional treatment, […]
Watch this 5-minute video on writing effective calls to action. Powerful calls to action are essential to turning website visitors into patients. People come to your hospital’s website for a reason. It’s to either do something or learn something. A compelling call to action (CTA) is what makes your readers do something. But many marketers […]
If you’re like many people, you only attend one conference a year. The dollars and time spent on conferences can add up fast, so it’s important to maximize the experience. Without the right strategy, you can miss out on valuable opportunities, beneficial connections, and fun perks. Here are a few tips to turn your next […]
Experiencing anxiety is part of being human. There’s a primitive part of our brains that’s geared to sense a threat. For some people, it fires up a lot sooner and with a lot less reason than it does in others. When it does, it surges the body with cortisol (the stress hormone) and adrenaline to […]
Most hospitals and health systems recognize the importance of consumerism, but the majority have not put consumerism into action. That’s one of the revealing findings in a 2016 study by the consultant group Kaufman, Hall & Associates, LLC. The report is based on a detailed online survey sent more than 1,000 executives at U.S. hospitals […]
Personalized marketing is a powerful tool in delivering effective marketing messages. Experian research found that personalized marketing emails receive 29 percent higher open rates and 41 percent higher click-through rates. Another study found that personalized emails generated six times higher revenue per email than non-personalized emails. Personalization has become the gold standard in web design, […]
Medicom Health Named One of “100 Best” by Minnesota Business Magazine Medicom Health is proud to announce being chosen as one of Minnesota Business magazine’s “100 Best Companies to Work For.” “We are excited to be selected by Minnesota Business magazine for the fourth time as one of the ‘100 Best Companies to Work For,’” […]
Medicom Health is honored to announce that it is the recipient of the 2017 BOLD Award in the Corporate Small Category. The Awards, presented by the Minnesota Chapter of the Association of Corporation Growth® (ACG), honor the stellar accomplishments of Minnesota companies, financiers, entrepreneurs and organizations that demonstrate BOLD growth in merger and acquisition activity. […]
In April 2016, Facebook launched their live video platform, Facebook Live, making it easier to create, share, and discover live video. Live streaming across social media is nothing new, Meerkat and Periscope pioneered the technology and created interest in video platforms. What makes Facebook Live different is Facebook’s massive user base with more than 1.79 […]
For most of us, going online is an important way to connect with others, shop, get news and search for information. A Pew Research Center survey found that 87 percent of Americans use the internet and of those, 72 percent have looked for health information in the past year. Optimizing your digital strategies will increase brand […]
Medicom Health won a Digital Health Award from the Health Information Resource Center. The award is for our explainer video and won bronze in the Video/Web-based, Mobile category. Click here to view the video. “It’s an honor to be recognized by the prestigious Digital Health Awards,” said Will Sigsbee, CEO of Medicom Health Interactive. “With […]