Nearly 9 out of 10 adults have difficulty with health literacy using everyday health information from our health care facilities.
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Get Ready! How the Digital Patient Journey is Changing
Leverage What Data Reveals About the Shift in Today’s Healthcare Consumer Behavior.
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Finding Healthcare Marketing Partners When Budgets Are Tight
Get The Most Bang For Your Marketing Bucks.
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Formstack Integration: New HRA Digital Workflow Feature
We’ve added Formstack to our list of digital workflow integration options available from within our HRA Management Portal.
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How to Optimize HRAs for Health System Marketing
Case Studies: Improving HRA Traffic to Increase Health System Service Line Revenue
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Survey Results: Pandemic Impact on Hospital Marketers
How Health System Marketers (Like You) Are Meeting Current and Upcoming Challenges
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Make Your Hospital Content Stand Out During (and After) COVID-19
Set Your Health System Apart with Content that Calms and Clarifies
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The Power of Telehealth
Public health during the novel coronavirus pandemic is a huge concern, since it is likely that treatment or vaccines for COVID-19 may take months or even years to develop and deploy. It’s important for healthcare marketers to get up to speed with innovative virtual care technologies, like telehealth, that work well during these days of social distancing and increased strain on the health care system.
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Where Are All the ER Patients?
ER patients are down nearly 50% since the start of the COVID-19 pandemic. Of course, morbidity and mortality have increased accordingly.
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Keep Marketing! Healthcare’s New Normal is Here
Now is not the time to stop spending marketing dollars. The onus falls to marketing to attract and retain high value patients. Finding a message that focuses on safety and meeting consumer needs is crucial. Tools like online health risk assessment can be key to re-engaging past patients and identifying new ones.
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