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Dave Koehler

Staff Spotlight:Dave Koehler: A Man of Great [User] Experience

September 20, 2018 / Shoua Thao / Blog, October Newsletter 2018, Staff

Being a UX designer professional and enthusiast, Dave’s pretty much done it all! He has accumulated a wide spectrum of design experiences that began with web designing in MN, to media design in NY, then taking 180 degree turn back to MN into designing “brainy” toys for kids. It wasn’t until he entered the healthcare industry in 2011 where he found a deeper passion that correlated with his design abilities.

In 2016, Dave joined Medicom and immediately felt at home. A start-up size and family feel provided a perfect platform for Dave to portray his UX experience in real-time. He immediately recognized that not only will he be able to grow and work with a compatible group to build real products, but the work itself creates a positive health impact. Dave takes pleasure in making sure our HRA designs are easy to understand across all levels of online users. Some of this includes reducing cognitive strain, readability, making sure colors are visible enough and many more.

You can usually find Dave in front of a MacBook prototyping new software designed by our engineers to improve the user experience interaction with our HRAs. Or watching his favorite Netflix binge, Stranger Things.

FUN FACTS:

Hobbies:

  • I love to draw. I always want to draw. I often sketch technological ideas, sometimes I draw portrait or real-life things, and other times representative or abstract concepts.

Going to brunch – what do you order?

  • Breakfast Burrito

Cat or Dog?

  • I share my home with the world’s-friendliest hound dog, Ellie.

Work motto/Favorite quote:

  • As a designer: “Don’t put things into the world that you don’t think belong in the world.”

Hashtag to describe you:

  • #wokeuplikethis

Best part of your job:

  • There is nothing else like planning an experience, working with psychology and empathy, and preparing something for other humans to interact with and watching it propagate out into the world and then seeing it bring real positive value to people’s lives.
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Shoua Thao

Shoua Thao

Client Success Specialist at Medicom Health

Being interested in communications growing up, Shoua takes great pleasure in helping people. She brings significant experience in providing service from her time in various small to medium-sized organizations.

As a graduate of the University of Minnesota, Shoua's background in pharmacy, payors, and financial services help her understand the challenges healthcare marketers are facing today.

Her favorite quote is: “If it doesn’t challenge you, you’re not growing.”

Shoua Thao

Latest posts by Shoua Thao (see all)

  • News:HITRUST Security Changes - February 6, 2019
  • Coming Soon:An Extra Security Measure for Peace of Mind - January 1, 2019
  • Health Awareness Month:Beware of Holiday Decoration Injuries - November 27, 2018
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What do we mean by “HRA?”

HRA stands for “Health Risk Assessment.”

At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.

The most popular type of HRAs are those used by health insurance companies.

They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.

Our HRAs are different:

  • They are designed specifically to educate and motivate users about a specific health concern.
  • They have very tailored recommendations for next steps which can be edited in the Admin Portal.
  • They are designed to be used on a mobile device– quickly and conveniently.

We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.