Colorectal cancer (CRC) screening saves lives. The COVID-19 pandemic has caused a significant decrease in the number of cancer screenings throughout the United States. Notably, colorectal cancer screenings decreased by 75% in the first half of the coronavirus pandemic year of 2020.
It is critical to encourage the public to resume screening by providing information about options for colorectal cancer screening in March 2021 for National Colorectal Cancer Awareness Month.
- What kind of content could make a consumer want to get a colon screening from your hospital?
- Logistically, how can you get a quality campaign up and running this time of year with so many competing challenges?
1. Colon Cancer Health Risk Assessments (HRAs)
Medicom Health’s Colorectal Cancer Profiler helps online users understand their need for colon screenings in real and personalized ways. After answering a few questions, people learn their risk factors for colon cancer and if they are eligible for screening. It is easy for you to message to the right people through stratified calls-to-action and follow-up emails that encourage them to talk with your doctors and schedule colonoscopies or other types of CRC screening.
2. Social Media Promotion
The Centers for Disease Control and Prevention (CDC) have numerous resources to help promote your colorectal screening campaign. Facebook is an essential channel for promotion. If you have the Medicom Health assessment you can also embed it on your hospital Facebook page. This means that Facebook ads drive to the Facebook-embedded HRA, keeping users in the Facebook app. It works well and yields a more efficient marketing spend and a more seamless user experience.
To help you with your goals, Medicom Health has strategy guides available for each HRA that include recommendations on what methods to use for following up as well as about messaging. We have healthcare marketing experts on staff to help determine what’s best for your situation. We’d love to talk strategy with you!
If you’re interested, talk to a member of our team about how you can engage with more consumers, schedule more colon screenings, and use the data points collected to cross market other assessments and services.