13 Points to Know
Building a marketing technology strategy with the right tools has become imperative for healthcare marketing leaders that want to drive strategy and growth for their organization. Marketing automation has proven to increase patient engagement, acquisition and provide healthcare marketing leaders with the data to document marketing ROI for their organizations.
According to a study done by Aberdeen Group, “Organizations that use marketing automation have 107% greater lead conversion.”
Join us in this discussion about how to get started with marketing automation and learn the:
- 3 points to build a business case to partner with your CTO and help drive the marketing technology purchasing decision.
- Why, and Why not? to use a marketing automation technology partner and how to pick the right one.
- 8 first steps to take when implementing a new marketing automation program.
- How to build an internal team, roles, and resources needed to successfully implement a new marketing automation tool.