May 20, 2020
How Health System Marketers Can Quickly Shift from Crisis to Recovery
Presented by:
Ben Dillon, Chief Strategy Officer at Geonetric
David Sturtz, Vice President of Marketing & Business Development at Geonetric
Recording:
From Crisis Communication to Service Line Marketing
Recording:
Post-COVID-19: Prepping for Pent-Up Patient Demand
May 6, 2020
Webinar Recording: Strategies for Health System Marketers to Plan Now for Post-Pandemic Backlogs & Workflows
Presented by:
Jessica Walker, Founder and CEO at Care Sherpa
Recording:
Intent Marketing for COV19: Optimize Hospital Website Use
Apr 15, 2020
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
Presented by:
Carrie Liken, Head of Industry for Healthcare at Yext
Recording:
New Chris Bevolo Book Preview: The Gospel of Growth
Mar 18, 2020
For marketers to establish themselves as true leaders at their health systems, they need to move beyond a preoccupation with tactics and concentrate focus on the ultimate goal– growth. Join co-author Chris Bevolo in a preview of his forthcoming book: The Gospel of Growth.
Presented by:
Chris Bevolo, Executive Vice-President at ReviveHealth
Recording:
Intent Marketing 101 for Healthcare Marketers
Dec 11, 2019
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
Presented by:
Carrie Liken, Head of Industry for Healthcare at Yext
Recording:
Google & Facebook: The True Digital Front Doors
Oct 17, 2019
When used properly, nothing beats Google & Facebook for maximizing content marketing dollars. Tune in as Jeff reminds us why this is still true, and how to best leverage their dominance.
Presented by:
Jeff Steblea, Director of Sales at Eruptr
Recording:
Active Listening: A Marketing Odyssey
Sep 25, 2019
Hospital marketers are expected to produce MORE content for MORE channels than ever before– often with NO ADDITIONAL resources. Join us to hear Reba share low-cost ways to streamline your process, increase bandwidth, yet retain efficacy. Leverage her hard-won writing tips, suggestions and fool-proof templates to turbo-charge your content generation process without compromising budgets.
Presented by:
Reed Smith, VP of Digital Strategy at Jarrard Phillips Cate & Hancock
Chris Boyer, Director of Digital and Analytics at Fairview Health System
Recording:
2019 Healthcare Digital Marketing Trends Survey Results
Jul 17, 2019
The annual results are available from this respected survey by Geonetric & eHealthcare Strategy & Trends.
Presented by:
Ben Dillon, Chief Strategy Officer at Geonetric
Thank you for your interest.