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Recordings

Recording:

From Crisis Communication to Service Line Marketing

From Crisis Communication to Service Line Marketing

May 20, 2020

How Health System Marketers Can Quickly Shift from Crisis to Recovery

Presented by:
Ben Dillon, Chief Strategy Officer at Geonetric
David Sturtz, Vice President of Marketing & Business Development at Geonetric

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Recording:

Post-COVID-19: Prepping for Pent-Up Patient Demand

Post-COVID-19: Prepping for Pent-Up Patient Demand

May 6, 2020

Webinar Recording: Strategies for Health System Marketers to Plan Now for Post-Pandemic Backlogs & Workflows

Presented by:
Jessica Walker, Founder and CEO at Care Sherpa

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Recording:

Intent Marketing for COV19: Optimize Hospital Website Use

Intent Marketing for COV19: Optimize Hospital Website Use

Apr 15, 2020

Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.

Presented by:
Carrie Liken, Head of Industry for Healthcare at Yext

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Recording:

New Chris Bevolo Book Preview: The Gospel of Growth

New Chris Bevolo Book Preview: The Gospel of Growth

Mar 18, 2020

For marketers to establish themselves as true leaders at their health systems, they need to move beyond a preoccupation with tactics and concentrate focus on the ultimate goal– growth. Join co-author Chris Bevolo in a preview of his forthcoming book: The Gospel of Growth.

Presented by:
Chris Bevolo, Executive Vice-President at ReviveHealth

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Recording:

Intent Marketing 101 for Healthcare Marketers

Intent Marketing 101 for Healthcare Marketers

Dec 11, 2019

Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.

Presented by:
Carrie Liken, Head of Industry for Healthcare at Yext

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Recording:

Google & Facebook: The True Digital Front Doors

Google & Facebook: The True Digital Front Doors

Oct 17, 2019

When used properly, nothing beats Google & Facebook for maximizing content marketing dollars. Tune in as Jeff reminds us why this is still true, and how to best leverage their dominance.

Presented by:
Jeff Steblea, Director of Sales at Eruptr

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Recording:

Active Listening: A Marketing Odyssey

Active Listening: A Marketing Odyssey

Sep 25, 2019

Hospital marketers are expected to produce MORE content for MORE channels than ever before– often with NO ADDITIONAL resources. Join us to hear Reba share low-cost ways to streamline your process, increase bandwidth, yet retain efficacy. Leverage her hard-won writing tips, suggestions and fool-proof templates to turbo-charge your content generation process without compromising budgets.

Presented by:
Reed Smith, VP of Digital Strategy at Jarrard Phillips Cate & Hancock
Chris Boyer, Director of Digital and Analytics at Fairview Health System

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Recording:

2019 Healthcare Digital Marketing Trends Survey Results

2019 Healthcare Digital Marketing Trends Survey Results

Jul 17, 2019

The annual results are available from this respected survey by Geonetric & eHealthcare Strategy & Trends.

Presented by:
Ben Dillon, Chief Strategy Officer at Geonetric

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Primary Sidebar

Recent Events

  • Ten (Stupid) Reasons You May Lose New Patients And How to Easily Prevent It!
  • Health Risk Assessments (HRAs) as Lead Magnets
  • Staying Competitive in a Changing Care Landscape
  • Now What? Moving Beyond Basic HRA Strategies & Tactics
  • Content Strategies That Maximize ROI from Health Risk Assessments

Medicom Health is very responsive to our needs. They really listen to their clients and strive to provide a great product and positive ROI.

Stacy Mowery

Director of Brand Development

Banner Health

Special pricing offer! Discounts are available on new HRAs purchased for health month promotions. Contact us to learn more.

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Company Posts

SHSMD22 Preview: Setting the Bar with Health Risk Assessment Performance
Meta Pixel Potential Issue (Facebook Tracking)
Discount Offer on Eruptr Campaigns for Medicom Health HRAs
Video Spotlight: Embrace Consumerism: Building a Post-Health System Brand (Chris Bevolo from Revive)

HRA Posts

hra client showcaseWe Want to Showcase Your HRA Success!
Ten (Stupid) Reasons You May Lose New Patients And How to Easily Prevent It!
Colorectal Month 3 tipsColorectal Cancer Marketing: Three Tips for March
Health Risk Assessments (HRAs) as Lead Magnets

HRA Case Studies

henrey-ford-200-02How Facebook Campaigns Supercharge Health Risk Assessments
How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
completion rates Heart Health HRA – Improved Global Completion Rates

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Enjoy our ever-growing webinar recording library. Be sure to watch your inbox for news on our upcoming webinars!