As healthcare marketers, our role is constantly evolving. Shifting from marketing products and services, we are now being tasked with finding new ways to improve community wellness and population health. But where does one even begin to tackle this behemoth?
According to Prescriptions for a Healthy America, more than 50% of patients do not take medication as prescribed, 20% of new prescriptions go unfilled, and adherence is the lowest among those with chronic illness. All of this leads to one thing your hospital absolutely does NOT want – readmissions.
As we’ve heard more and more that this is a goal for health systems across the country, we set out to find a way to tackle the issue while staying true to our roots: identifying risk and providing customized follow-up. In using our collective knowledge, and by drawing on our years of experience in this arena, we’re excited to offer you a way to reduce readmissions and improve first fills with your pharmacy – all FREE to your health system – through our new Rx Savings Assistant.
Rx Savings Assistant automatically provides all qualified patients with available prescription discount offers (brand name & generics) at the point of care, typically with their discharge notes. This allows the patient to immediately fill their scripts while saving money at the same time. All of this means you are helping to reduce the risk of readmissions from the get-go. What’s more, this product has no impact on provider prescribing, as the system runs invisibly.
Growing up in a family of providers to critical access hospitals, she took note early on of the importance of quality healthcare and proper outreach. From there she went on the work as a marketing manager for a small system in south central Wisconsin, eventually moving into clinic management and liaison work.
In 2014, she shifted gears to the SaaS-vendor side of healthcare and spent years in the CRM space, where she worked remotely doing client work, running trainings, and developing relationships. A good portion of her time is spent face-to-face with clients talking through operational hiccups, ways to best target consumers, appropriate use of budgets and most importantly – how to measure effectiveness of marketing dollars.
Bridget has a B.S. from the University of Wisconsin – Platteville, M.A. in Public Relations from Webster University and an M.A. in Counseling from Lakeland University. She is a member of the American College of Healthcare Executives, Society for Healthcare Strategy & Market Development, and Forum for Healthcare Strategists.
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