Many people first try to answer their health questions at home before they decide it’s time to consult a clinician. Consumers have learned that the Internet can be a rich information resource for all types of health questions. Whether consumers are looking for information on back and neck pain or weight loss, the Internet provides access to videos, online health communities, testimonials, and medical research.
A recent Pew Research Internet Project study found that 72% of Internet users searched for health information online during the previous twelve months. The three most common searches were for information about a specific disease or medical problem (55%), a certain medical treatment or procedure (43%), and how to lose weight or how to control weight (27%).
What can you do to make sure the information on your website is searchable?
Choose the correct keywords
Incorporate the keywords organically throughout the various relevant pages on your website and within a variety of quality blog posts or other pieces of content.
Create original content
Educate your audience by offering a variety of quality content that will differentiate your organization from the competition. Publish relevant content, including case studies, infographics, blog posts, and videos to highlight your expertise and gain rankings in the search engines.
Use social media to drive rankings
Search engines use hundreds of factors when determining the quality of a webpage. Social media is one of those factors, so if a page is shared across social media in an impactful way, search engines will identify the page as having quality information and improve its ranking.
Make sure your organization’s name, address, and phone number are accurately displayed on your website’s footer across the entire website and social media pages.
As a health care professional, how do you plan to utilize search engine optimization (SEO) to increase traffic to your website?