American Heart Month 2018. Go Red for Women®. National Wear Red Day®. It will all be here before we know it.
The reality is, you’re already elbow-deep in marketing strategy. You are already determining which ads to run where. You are scheduling physician seminars and planning wellness fairs.
Whether your system offers cardiovascular services or you refer them out, heart health is essential to all of us.
Our Newest Heart Health HRA
If you haven’t seen it yet, ask us about our next-generation (v3) Heart Health Risk Assessment. There is still time to take advantage of the latest and greatest for Heart Month 2018.
We can provide clinical methodology for internal approval, walk you through the profiler questions, help you understand the best practices for follow-up and get you live before Heart Month 2018 arrives in February.
Some quick ideas on how to maximize an HRA in February:
- Use your Heart Health HRA as a call-to-action on all marketing materials, even if it is the secondary CTA.
- Make a giveaway part of your HRA Customization. Add the giveaway under “Special Offer” to have it appear within the profiler.
- At events, train staff to help attendees learn their heart age by taking the HRA on a tablet
- Add a Spanish language version.
- Revisit your Follow-up email messages. Remember you can change these in the portal as often as you’d like, so they can always be timely and relevant.
- Maximize your follow-up emails by doing comorbidity messages. We have built-in features to send condition-specific messages to those who indicate they are smokers, overweight/obese, have high blood pressure, etc.
The new v3 Heart Health profiler will be released in time for Heart Month 2018. Ask about it today.
Growing up in a family of providers to critical access hospitals, she took note early on of the importance of quality healthcare and proper outreach. From there she went on the work as a marketing manager for a small system in south central Wisconsin, eventually moving into clinic management and liaison work.
In 2014, she shifted gears to the SaaS-vendor side of healthcare and spent years in the CRM space, where she worked remotely doing client work, running trainings, and developing relationships. A good portion of her time is spent face-to-face with clients talking through operational hiccups, ways to best target consumers, appropriate use of budgets and most importantly – how to measure effectiveness of marketing dollars.
Bridget has a B.S. from the University of Wisconsin – Platteville, M.A. in Public Relations from Webster University and an M.A. in Counseling from Lakeland University. She is a member of the American College of Healthcare Executives, Society for Healthcare Strategy & Market Development, and Forum for Healthcare Strategists.
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