Promote Your Profilers
Consumers typically discover the EVALIA® Personal Health Profilers as the result of targeted marketing. The best way to attract existing and prospective patients to the profilers is through strategic messaging aimed at specific consumer groups.
This usually occurs in the form of targeted outbound e-mail, direct mail, or other conventional advertising media. Campaigns can be designed to draw patients in by asking provocative questions like “Do you know your real heart age?” The evidence-based EVALIA Personal Health Profilers keep patients engaged through relevant questions, helpful condition-specific information, and an achievable call-to-action. Click here to see samples of successful marketing ideas.
With their detailed summary reports in hand, many patients seek follow-up medical consultations or screenings. Of course, if no patient-doctor relationship currently exists, the EVALIA Personal Health Profilers provide an easy one-click way to be connected to experienced specialists or health care providers.
The consumer data collected can then be used for efficient, targeted messaging through a hospital’s existing CRM system or as a stand-alone database.
Proven success with EVALIA®
After one week of promoting a single profiler using simple traditional and online methods:
“The response has been excellent. We have had 151 run-throughs, 40 emails and 7 physician referrals. If one of the referrals gets referred for a mid-major cardiac procedure, the app has paid for itself three-fold.
The tool is working like a charm and my predictions have been right on thus far!”
Mount Sinai Medical Center, Miami