A community-based hospital in rural eastern Iowa was losing the fight to keep patients local for specialty heart care. They created branding and awareness campaigns over the years, for both the system and service line, but with little increase in patient volumes. The belief that better care was only found in larger cities was prevalent. After having the Heart Health HRA implemented for over one year, the system decided to ramp up its focus on the tool as the call-to-action for a larger campaign. Promotion makes perfection.
Growing up in a family of providers to critical access hospitals, she took note early on of the importance of quality healthcare and proper outreach. From there she went on the work as a marketing manager for a small system in south central Wisconsin, eventually moving into clinic management and liaison work.
In 2014, she shifted gears to the SaaS-vendor side of healthcare and spent years in the CRM space, where she worked remotely doing client work, running trainings, and developing relationships. A good portion of her time is spent face-to-face with clients talking through operational hiccups, ways to best target consumers, appropriate use of budgets and most importantly – how to measure effectiveness of marketing dollars.
Bridget has a B.S. from the University of Wisconsin – Platteville, M.A. in Public Relations from Webster University and an M.A. in Counseling from Lakeland University. She is a member of the American College of Healthcare Executives, Society for Healthcare Strategy & Market Development, and Forum for Healthcare Strategists.