Acid reflux disease, also known as gastroesophageal disease (GERD), is a common condition among Americans. An estimated 6% to 30% of people in North America experience GERD symptoms in their lifetime. Unchecked GERD can lead to a host of serious complications.
It is also a common symptom of most major chronic diseases. In other words, people with severe GERD (gastroesophageal reflux disease), etc. often visit the doctor looking for acid reflux relief and get diagnosed and treated for serious things like CVD, heart attack or stroke.
Patients and prospective patients are far more likely to engage in online exploration of acid reflux than COPD, for example, but often one leads to the other, making this a potent health system marketing tactic.
Target potential patients with GERD symptoms
- Help them understand if they need screening for acid reflux disease by a health care professional, based on well-respected research and algorithms.
- Enable them to explore their symptoms and risk factors and discover what they can do about them.
- Empower them to connect with your health care professional to get their symptoms under control. Knowledgeable patients are better patients.