Our evidence-based HRAs can drive more patients to your hospital, but only if they know you have them on your website.
The most frequent question I am asked while doing WebEx demonstrations of our new health assessments is, “How can I direct people to the assessment on my website?” In these times of tight budgets and limited resources, low-cost and effective solutions are often just a click or a phone call away.
Use social media. Does your health system have Facebook and Twitter accounts? Use them! It costs nothing to prompt people to visit your site to take the assessment using these powerhouses of social media.
Place an ad on your home page. Work with your IT department to find space on your home page for an ad or link that visitors can click to launch the assessment. Do not bury a health profiler within your site, but rather make it a prominent part of your home page and/or cardiovascular services page.
Use your standard communication vehicles. Regardless of how you keep in touch with the contacts in your marketing database, be it with a newsletter or weekly email blast, make sure you include information regarding the Health Profiler and how people can find it on your website.
Health screenings. Many health systems host monthly health screenings where patients have their blood pressure and cholesterol checked along with other lab tests. Provide a laptop in the clinic for patients to input their current lab results and they can immediately find out their heart age, their 10-year risk, and a list of risk factors.
Try search engine marketing. I recommend Eruptr (www.eruptr.com). They have flexible plans to drive traffic to your site.
Build a marketing campaign around the assessment. You may not be able to pull one together yourself, so trust an expert in the field who has done it before. Check out Interval at www.thinkinterval.com and see some of the creative work they have done.
Health assessments are effective, evidence-based tools. If you don’t already have one on your website, contact us today for a WebEx demonstration of how our health assessments can drive more patients to your hospital:
Phone: 612.338.4088 x32.