During American Heart Month, hospitals can help raise awareness about the risk of heart disease, educate consumers about their personal risk for heart disease and encourage them to make heart health a priority. If your health care system, hospital, or clinic has an online heart health assessment, February is a great time to promote its benefits.
National Wear Red Day® takes place on the first Friday of February. The campaign promotes heart health awareness and inspires women to take action by encouraging all Americans to wear red for the day.
Your hospital can raise awareness for your cardiac program by offering heart health tips on your website and in printed materials and by promoting them in advance of Wear Red Day on February 5, 2016.
Here are a few ideas on how to promote Wear Red Day at your hospital:
Encourage all staff to wear red on February 5th, even if they do not deal with cardiac patients. Heart disease affects everyone.
Start at the Beginning
A hospital in California placed red caps on all its newborns to raise awareness for women’s heart health. Parents also received American Heart Association resources on raising a heart-healthy family. Reaching new moms and their families can place the whole family on the road to better heart health right from the beginning.
Regular Check Ups
Encourage women to schedule a well-woman appointment with their physicians and provide them with a list of questions for their doctors to make their time in the office more efficient.
Take it into the Community
Go where potential patients are. Hold special events or partner with retail outlets, farmers markets, health clubs, or schools to promote Wear Red Day and encourage women to come to your hospital for wellness checks. Hand out free (red!) branded items or offer free blood pressure checks.
Utilize Social Media
Post daily about events, promotions or services your hospital offers women. Hold a contest asking people about their efforts for better heart health and choose a winner to receive a Wear Red item like a t-shirt or iPhone case.
What are your plans for promoting heart health during February?