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[email protected] Session – One Million Email Addresses. Now What?

November 2, 2020 Tony Huth Category: News, News & Blog, November Newsletter 2020, October Newsletter 2020Tags: hcic, case study

HCIC@Home Session – One Million Email Addresses. Now What?

If you are not signed up yet for this year’s Healthcare Internet Conference (called [email protected]), what are you waiting for? There will be tons of great content for healthcare marketers from current thought-leaders.

For example, Sarah Boggan from Banner Health is co-presenting a case study around our health risk assessments (HRAs) with our own Tami Weigold on Tuesday, November 17, 2020 at 2:50 PM.

SESSION: “One Million Email Addresses. Now What?”

In 2019, Banner wanted to use health risk assessments (HRAs) to identify at-risk consumers who would benefit from knowing their risk factors. Instead of broadly promoting the HRAs, Banner took a precise approach, with great success.

Discover how Banner Health’s marketing department:

  • Intelligently cultivated CRM targeting 
  • Best leveraged digital advertising & SEM
  • Made participation easy for consumers 
  • Mapped patient journeys to nurture leads
  • Provided simplified analytics/data to key stakeholders

Presented by:
Sarah Boggan, Marketing Director, Acute Services, Banner Health
Tami Weigold, Client Success Strategist, Medicom Health

P.S. – If you want help submitting your success stories using our HRAs to upcoming conferences, let us know. We are always happy to help.

 

Tony Huth

President/Co-founder

Tony Huth is Co-founder and President of Medicom Health. For over 20 years he has developed award-winning software tools to help influential health organizations inspire and empower individuals to address their health concerns.

More by Tony Huth

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