MidMichigan Health launched a comprehensive campaign to promote their 7 EVALIA Personal Health Profilers. The “More Life. More Health” and campaign focuses on getting more out of life by knowing facts about your health. The call to action is to take the 5-minute health assessments as the first step towards a healthier future and drives them to a campaign landing page, www.morelifemorehealth.org.
TriStar Health is on a mission to raise awareness about the signs and symptoms of heart disease with their creative Young at Heart video series. The video series is designed to get people to take a step back and ask themselves….what is my heart’s age and am I making the right health decisions when seconds count?
Advocate Health Care
Advocate Health Care launched their Heart Health Profiler in January of 2014. In coordination with the Heart Health Profiler, Advocate cardiologists worked together to offer an appointment within 24 hours if consumers tested high for risk of heart disease.
As part of their marketing campaign, Advocate Health Care created two television commercial spots which aired in Chicago during the 2014 Super Bowl.
This video was created as part of Sentara Healthcare’s “28 days of Heart” campaign with a call-to-action to the viewer to visit MyHeartAge.info, the micro-site for their EVALIA® Heart Health Profiler.
A “Flash Mob” Experience for Womens’ Heart Health
Sentara didn’t stop the promotion there either!
Partnering with a local dance studio, Sentara Heart took on the challenge to find an innovative way to open the conversation about women’s heart health. So, they took over a coffee shop for two minutes to let the women know there are five keys to a healthy heart. And the call-to-action was to visit the Sentara Heart Health Profiler microsite.
Trident Health System
Wake Forest Baptist Health
Wake Forest embeds links to its profilers in their email newsletters. Watch for the boxed links in this abbreviated sample.
Gundersen Health System
Gundersen Health mostly uses their risk profilers as a call-to-action for individual service lines, but they also do overall community health awareness campaigns.
Here is a great half-page Tribune ad they made. They also printed 3,500 small cards for all service areas for their Community Health team to take to health fairs and community events all year.
The banner links to a dedicated page that also includes this video.
More YouTube videos:
Texas Health Resources
- How Old Is Your Heart? Heart Risk Assessment from Texas Health Resources
- Learn Your Heart’s Age at TexasHealth.org/Heart
Martha Jefferson Hospital (Sentara)
Bakersfield Heart Hospital
- Bakersfield Heart Hospital: Heart Health Profiler
- Bakersfield Heart Hospital – Women’s Heart Center Sunrise News Story