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Support Topic: Web Analytics & TaggingCustom Code – What it is & How to Use it

August 27, 2018 / Shoua Thao / September Newsletter 2018, Tips

If you’re not already taking full advantage of the Custom Code feature, you may be missing out on the true power of Medicom Health’s solutions.

When is the last time you checked out the Customization area of your HRAs? A crucial part of any digital marketing campaign is keeping track of conversion numbers. Curious about the performance of a campaign or marketing source and need to know your conversion rates? Utilize the Custom Code section for conversion tracking!

For instance, if you promote the HRA on Facebook and add their tracking pixel code to the Management Portal, you’ll be able to:

  • Optimize delivery to users more likely to take action
  • Create “Custom Audiences” for people who complete the assessment
  • Automatically build audiences for retargeting
  • Create “Lookalike Audiences” & find more people similar to your demographic to raise completion rates
  • Receive stats on the consumers who visit the HRA via Audience Insights
  • Measure cross-device conversions

Custom Code: Tracking Pixel

But what’s a “tracking pixel,” anyway? A tracking pixel is a tiny, transparent, pixel-sized (1px by 1px) image you should embed on either the start or results page of an HRA. When the end user hits the start (or results page) it sends a request to a server to download the tracking pixel attached to the content they’ve interacted with. The tracking pixel and the process are invisible to the user, but the data collected will help you build a stronger digital campaign.

In short, the Custom Code section allows you to track visits, impressions, opens, starts and completions. When used the right way, Custom Code can transform your next campaign, optimize your website and boost conversions.

Talk to your Strategic Client Partner today to learn how to harness more insight and gain greater leads by adding a custom code to your HRA and ask about how our SocialConnect service can leverage all we know about Facebook.
analytics, Facebook, tags, tracking

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What do we mean by “HRA?”

HRA stands for “Health Risk Assessment.”

At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.

The most popular type of HRAs are those used by health insurance companies.

They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.

Our HRAs are different:

  • They are designed specifically to educate and motivate users about a specific health concern.
  • They have very tailored recommendations for next steps which can be edited in the Admin Portal.
  • They are designed to be used on a mobile device– quickly and conveniently.

We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.