Medicom Health Interactive has been creating online health risk awareness tools for over ten years. Our clients include the American Heart Association and most major pharmaceutical and biotech companies. One of our health risk tools was even linked to a Superbowl ad! We’ve learned a lot about how to build effective risk tools—including knowing that getting them right takes […]
actuarial science, american heart association, assessment, blood pressure, effectiv, ethics, five keys, health risk tool, health risk tools, health risks, keys, management, project management, public health, risk, risk tools, tools, usersPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
