Did you know that last year alone, the Consumer Product Safety Commission (CPSC) reported 14,700 injuries related to the holidays? The report also cited the most frequent incidents as falls (41%), lacerations (10%), and back strains (5%).
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.