Make Google, Yelp, & Facebook feedback work for your hospital, not against. Discover ways to control the conversation and gain tactical insights.
Reed Smith of Social Health Institute hosts this valuable presentation.
brand, Facebook, Google, listings, online feedback, reputation, reviews, Yelp
Webinar: Wednesday, August 31 at 12:30 CDT / 1:30 EDT Learn how to use the power of video storytelling to define your brand and communicate the right message. Guest presenters Jesse Roesler, founder and creative director at Bolster Creative and Daniel Bergin, Emmy-winning video storyteller will discuss insider tips for how to use the power of storytelling […]
brand
A hospital’s brand and reputation are critical to attracting not only loyal patients but also employees and partners. Hospitals work hard to build trust and a strong reputation in their community and beyond, and they need to implement strategies to maintain and protect that reputation. As a healthcare marketer, you can leverage marketing and advertising […]
brand, Facebook, online feedback, patient acquisition, population health, reputation, reviews, social media
A recent Gallup poll found that 45 percent of U.S. adults have a “negative” view of the healthcare industry. In fact, just 39 percent of the 1,011 adults surveyed reported have a “positive” view of the industry. Obviously, this is a big picture view, but it might be an indicator of overall consumer trust. Brand trust […]
brand, building trust, healthcare marketing
Women are the health care decision makers in our country. According to statistics from the United States Department of Labor, women make approximately 80 percent of the health care decisions in their families. They take the lead role in choosing health plans, scheduling doctor’s appointments, and making sure their loved ones are getting the care […]
brand, marketing, social media, women
Remember the good old days when a fancy television commercial and a billboard were considered solid healthcare marketing? Those days are gone and today’s healthcare marketers need to be more innovative if they want to grab and retain the attention of their audience. Today’s consumers relate to personalized, mobile, 24/7, two-way communication, so marketers need […]
brand, healthcare marketing
CVS MinuteClinic recently announced that it has surpassed 20 million patient visits since opening the nation’s first store-based clinic in 2000. And with a heightened emphasis on population health as a result of the Affordable Care Act, MinuteClinic’s position in the market will most likely increase. As a matter of fact, by 2017, they project […]
brand, branding, healthcare marketing, hospital, hospital marketing, marketingPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
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