Hospitals work hard to build trust and a strong reputation in their community and beyond, and they need to implement strategies to maintain and protect that reputation.
Read MoreBuilding Trust With Your Healthcare Brand
A recent Gallup poll found that 45 percent of U.S. adults have a “negative” view of the healthcare industry. In fact, just 39 percent of the 1,011 adults surveyed reported have a “positive” view of the industry. Obviously, this is a big picture view, but it might be an indicator of overall consumer trust.
Read More3 Tips For Healthcare Marketing To Women
Women are the health care decision makers in our country. According to statistics from the United States Department of Labor, women make approximately 80 percent of the health care decisions in their families. They take the lead role in choosing health plans, scheduling doctor’s appointments, and making sure their loved ones are getting the care […]
Read MoreBrand Journalism: What’s It All About?
Remember the good old days when a fancy television commercial and a billboard were considered solid healthcare marketing? Those days are gone and today’s healthcare marketers need to be more innovative if they want to grab and retain the attention of their audience. Today’s consumers relate to personalized, mobile, 24/7, two-way communication, so marketers need […]
Read MoreBrand – Your Most Valuable Asset
CVS MinuteClinic recently announced that it has surpassed 20 million patient visits since opening the nation’s first store-based clinic in 2000. And with a heightened emphasis on population health as a result of the Affordable Care Act, MinuteClinic’s position in the market will most likely increase. As a matter of fact, by 2017, they project […]
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