Hospitals work hard to build trust and a strong reputation in their community and beyond, and they need to implement strategies to maintain and protect that reputation.
Read MoreBuilding Trust With Your Healthcare Brand
A recent Gallup poll found that 45 percent of U.S. adults have a “negative” view of the healthcare industry. In fact, just 39 percent of the 1,011 adults surveyed reported have a “positive” view of the industry. Obviously, this is a big picture view, but it might be an indicator of overall consumer trust.
Read MoreBrand – Your Most Valuable Asset
CVS MinuteClinic recently announced that it has surpassed 20 million patient visits since opening the nation’s first store-based clinic in 2000. And with a heightened emphasis on population health as a result of the Affordable Care Act, MinuteClinic’s position in the market will most likely increase. As a matter of fact, by 2017, they project […]
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