March is National Colorectal Cancer Awareness Month. What kind of online content could make a consumer want to get a colon screening from your hospital? Medicom Health helps hundreds of hospitals do this every year.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.