March is National Colorectal Cancer Awareness Month. What kind of online content could make a consumer want to get a colon screening from your hospital? Medicom Health helps hundreds of hospitals do this every year.
campaigns, colon cancer, Facebook, health month, HRA, mobile
Using the HRA as the CTA, the OSF HealthCare team was able to capture contact info and risk level on 1,480 users in just 8 weeks.
campaigns, CRM, increase revenue, patient acquisition, risk factors, roiPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
