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Discover how to create email content to nurture users with different results from your online health risk assessments.
It’s every marketer’s dream: a campaign that goes viral. Some marketing campaigns, like funny baby photos and videos of adorable kittens, spread organically, without much help or planning. But what if creating a viral campaign is your goal? It’s difficult to predict which efforts will go viral and which will flounder, but there are some […]content, Google, marketing campaign, Twitter
Creating content for any industry is challenging, and healthcare content is no different. The challenge lies in creating valuable content that resonates with your target audience. And since not all audience members like to consume healthcare content the same way, your content needs to be created in many different forms. Formats can include blog posts, […]content, ebooks, Facebook, interactive content, social media, video
Healthcare marketing trends for 2016 are a hot topic this time of year. I’m fortunate to have a large network of healthcare marketers from whom I’m continuously learning. Many of our conversations surround what trends to watch in the upcoming year. And as consumers continue to change the way they engage with healthcare providers, here […]content, Facebook, health assessments, healthcare marketing, influence online reviews, online feedback, patient acquisition, social media, word-of-mouth
Blogs have become an integral part of nearly every organization’s online content mix. According to BlogHer, 81 percent of U.S. online consumers trust information and advice from blogs. But, as with any tactic, blogging has been impacted by shifts in marketing best practices and consumer behaviors. Orbit Media’s second annual survey of 1,000 bloggers aimed […]content, marketing, social media
If you’re like others who manage a Facebook community, your number one goal is to increase comments, shares, and likes of your organization’s Facebook page. The most common question you probably ask yourself is “How do I generate more engagement on my Facebook posts?” Here are some tips to help encourage your fans to engage […]click through rate, community health, content, engagement, Facebook, health information, social media
It takes time and effort to create original and relevant content for your audience. And if your organization is like most, you need to feed content to multiple platforms… whitepapers, blog posts, newsletters, and numerous other content and social channels. Common wisdom states that posts on Facebook last a few hours until they are buried […]content, Facebook, online marketing, social media
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.