As we gear into the new decade, the engagement of millennials with healthcare remains a pressing issue. Studies show that promoting mobile content, being authentic, grabbing attention through imagery, and making your content entertaining is how you get their attention. But here’s the kicker, these traits aren’t unique to Millennials. Perhaps it’s time to reconsider a different group of generation? Solution: Generation C.
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Exploring the Power of Interactive Content
Interactive content is inherently better at achieving the common goals of content marketing like engagement, identification, segmentation, and conversion.
Read More9 Ways to Engage Your Facebook Fans
If you’re like others who manage a Facebook community, your number one goal is to increase comments, shares, and likes of your organization’s Facebook page. The most common question you probably ask yourself is “How do I generate more engagement on my Facebook posts?” Here are some tips to help encourage your fans to engage […]
Read MoreHealthcare Marketing: Engagement Through Storytelling
Which 2015 Super Bowl commercial do you remember most? The one for asthma medication with the rambling list of side effects or the one with the cute puppy and its arduous journey back to his anxious owner? That determined lost pup made for a more impactful, emotional story, didn’t it? Since the days of campfires […]
Read More9 Tips For A Successful Healthcare Blog
Blogging is a great way to expand your online presence, increase your outreach efforts, and offer added value to both current patients and prospective clientele. And regardless of the healthcare field you specialize in, an on-site blog can provide an opportunity to personalize your visitors’ experience, engaging readers and attracting them to your business. Pick […]
Read More7 Tips To Attract New Patients
If your organization has not experienced an influx of new patients, it’s not alone. According to a recent survey by the Robert Wood Foundation and athenaResearch, there has been no sizable increase in new patient visits to medical practices since the Affordable Care Act (ACA) took effect. So what can you do to attract new patients […]
Read MoreWhat Does Big Data Mean For Your Healthcare Organization?
Big data is a hot topic. Devices from wearables to smartphones keep track of personal health data 24/7, and all of that data can be funneled to physicians and hospitals. Like any advancement in technology, big data presents both benefits and challenges. Never before has there been so much insight into key audiences, including patients […]
Read MoreMaking Healthcare About the Person
Last week I attended one of my favorite healthcare conferences, the Healthcare Marketing Strategy Summit (this year also included the Physician Summit). The sessions were great, the conversations I had with attendees as well as other vendors were enlightening, and I always leave the Summit with multiple points to consider. One point I found intriguing […]
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