Fall is almost here and so is Breast Cancer Awareness Month, but that doesn’t mean healthcare systems are relegated to the same-old “Think Pink” promotions of years past. Now is the time to consider marketing to the average woman coming in for first-time mammograms.
Medicom Health’s v3 HRAs have ushered in many improvements that have helped our clients’ completion rates soar. Along with the changes, though, came the removal of lesser-used features that some marketers appreciated as part of their v2 strategies.completion rates, custom questions, email, marketing campaign
It’s every marketer’s dream: a campaign that goes viral. Some marketing campaigns, like funny baby photos and videos of adorable kittens, spread organically, without much help or planning. But what if creating a viral campaign is your goal? It’s difficult to predict which efforts will go viral and which will flounder, but there are some […]content, Google, marketing campaign, Twitter
According to the Pew Internet Project, searching for health information is the third most popular online activity after email and search engine use. This provides healthcare organizations a tremendous opportunity to engage and educate consumers on their site. When consumers are looking for health information online, they are looking to be educated. Inbound marketing places the right […]healthcare content, healthcare marketing, healthcare organizations, marketing campaign
Which 2015 Super Bowl commercial do you remember most? The one for asthma medication with the rambling list of side effects or the one with the cute puppy and its arduous journey back to his anxious owner? That determined lost pup made for a more impactful, emotional story, didn’t it? Since the days of campfires […]engagement, marketing campaign