I had the opportunity to attend the Minnesota Health Strategy and Communications Network (MHSCN) Spring Conference on May 12, 2011. The lineup of speakers was powerful and included Tom Horner, recent Independence Party candidate for Minnesota Governor; Matthew Dillingham of MedTouch; Larry Bussey and Linda Reding of Medica along with Kim Thelen of Level Brand. Stevie Ray […]
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Almost all HRAs ask health-related questions and apply algorithms to calculate results to stratify users.
For example, health insurers often use lengthy annual HRAs to determine how healthy you are to figure out how much you might cost them, and how they might take steps to reduce that cost.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
