Hey, hospital marketers! Stop every once in a while and remind yourselves that your effort saves lives! Adventist HealthCare posted an inspirational video testimonial on their blog from a patient who credits them with saving her life. They use one of our Medicom Health assessments which uncovered a major health issue that timely intervention corrected.
What’s your strategy to connect with your healthcare audience? By 2019 it is predicted that as much as 80% of consumer internet traffic will be devoted to watching videos. With the growth of video consumption on the Internet, both B2C and B2B businesses are putting videos at the forefront of their online marketing strategies. Even […]healthcare marketing, video
Creating content for any industry is challenging, and healthcare content is no different. The challenge lies in creating valuable content that resonates with your target audience. And since not all audience members like to consume healthcare content the same way, your content needs to be created in many different forms. Formats can include blog posts, […]content, ebooks, Facebook, interactive content, social media, video
Healthcare has always been an evolving industry defined by improving technology and practices. Ironically, physicians are also notorious for their resistance to change, especially when it comes to the fast-paced world of social media. In March 2015, Twitter unveiled their latest innovation in social media: Periscope. Periscope is a smartphone-based streaming app that lets users […]periscope, social media, Twitter, video