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Intent Marketing 101 for Healthcare Marketers

Discover Why & How Healthcare Marketing Must Accommodate Patient Intent to be Effective

Today’s online consumers use search to actively seek solutions for problems, including health concerns. 
They expect quick, clear options via many channels. If you can’t provide them, someone else will. 

Join us to hear Carrie share tips for shifting from push marketing to intent marketing. 

She’ll explore ways to adjust your strategy to anticipate patient desires and expectations and provide actionable next steps.

Carrie Liken

Head of Industry for Healthcare

Yext

Joel Cessna  

Vice President of Sales, Eruptr

https://eruptr.com

What intent marketing is, and how it differs from push 

How other industries capitalize on consumer intent 

Simple tips and takeaways to grow intent marketing efforts

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In this FREE 1-hour webinar:

About Carrie Liken
Carrie Liken joined Yext as the company’s first Head of Industry for Healthcare. In her role, Liken leads all healthcare-related activities, including product and partnership development. Over the last fifteen years, Liken has gained experience in the government, legal, nonprofit, and for-profit sectors, focusing on healthcare and health policy. For 8.5 years, she worked for Google, where she worked with healthcare organizations of all sizes to better understand the patient journey, digital’s impact on patient and customer acquisition, and how to drive increased revenue and sales through digital means. Liken holds a degree in public policy and political science from Duke University and a Master of Public Policy from the Harvard Kennedy School of Government, where she focused on health policy.

About Yext
Yext is building the future of search. With a mission to provide perfect answers everywhere customers search, Yext’s Search Experience Cloud puts businesses in control of their facts online. By providing brand verified answers on their own websites — then across search engines, maps, apps, voice assistants and chatbots — Yext helps brands take back control of the customer journey. With Yext, brands can regain — and maintain — a direct relationship with their customers. Every day, customers are asking questions about your brand. Are you answers-ready?

Wednesday, Dec. 11, 2019 @ 2:00PM CST

Carrie Liken

Head of Industry for Healthcare

Yext

Please contact Tony Huth at [email protected] with any questions, comments, or concerns. If you have any issues registering, try this.

View our library of past webinars