How Facebook Campaigns Supercharge Health Risk Assessment (HRA) Value

Case Study Download

Download this 3-page case study to see how a year-long Facebook campaign we executed for Henry Ford significantly boosted HRA traffic, especially on mobile, resulting in cost-efficient growth in key service lines.

The challenge in front of us was figuring out a way to generate more total completions and thus more care visits without a significant cost outlay. After consulting with our Client Success Team, Henry Ford agreed that broader reach, better targeting and messaging alignment via Facebook could increase HRA starts and reduce HRA drop-off.

The results proved out what we generally see: When properly tuned and optimized, Facebook campaigns (like those we delivered,) are a critical tactic for HRA ROI – especially on mobile.

The Power of Social Promotions for HRAs

The difference between promoting and not

Medicom Health converts web visits to care visits! Over 1,300 hospitals trust our service line-specific health risk assessments (HRAs) to engage millions of patients each year. Many customization, automation & mar-tech integration options are available and we add new features regularly. All development is by our long-standing, in-house team. Plus, we are HITRUST certified! Contact us today for a quick demo!