• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Medicom Health HomepageMedicom Health

Contact Us
  • Solutions
    • Health Risk Assessments (HRAs)
    • Promotional Services
    • Rx Savings Assistant
  • Articles
  • Company
  • Support
    • Client Portal
    • Support Articles
    • Contact Support

Case Studies

  • Most Recent
  • Blog & News
  • Events & Webinars
  • Case Studies
  • Support Articles

Case Study: No-Cost Improvement for Improved Completion Rates

Improving Completion Rates Without Spending Money

Challenge

A medium-sized heath system, in top 10 MSA, was utilizing both Heart and Stroke HRAs with moderately successful completion rates. Seeing a potential in their market to drive more HRA completions, they turned to Medicom Health’s client success team for assistance in improving performance.

Solution

To begin with, we analyzed the promotion of both HRAs. We found our client was using appropriate channels and focusing a significant amount of resources on the project. However, there were a handful of customization and implementation tweaks we identified. These included:

  • Make minor creative changes to landing pages and the HRA itself
  • Implement a shortened legal disclaimer, as opposed to lengthy legal messaging
  • Switch from an active checkbox to a passive “I Agree” button to move forward in the assessment
  • Decrease the amount of user contact information fields so we only capture those required for communication and measurement
  • Remove the secondary marketing communications opt-in from the user contact information form
  • Utilize a gated entry on the HRA landing page for specific campaigns, so that users enter their email address before accessing the HRA for marketing to abandoners

Our client looped in other vendor partners involved in the HRA campaign to implement the changes quickly. Also, they were careful to document the updates to track success.

Success – Completion Rates

With our help the client implemented changes over a 2-week span. The completion rates went from the 20-25% range to 45-50%! These were even higher than the overall client average during the same time period. After experiencing this success, the system has added both Back & Neck Pain and Knee & Hip Pain HRAs to their evolving marketing mix.

MHI Download

No-Cost Improvement for Improved Completion Rates Case Study

For more information click here to view/download the PDF

Primary Sidebar

Search Case Studies

View by Solution

  • All Solutions
  • Health Risk Assessments
  • Follow-Up & Nurturing
  • Promotional Services
  • Medication Adherence

View by Service Line

  • All Service Lines
  • Cardiovascular
  • Oncology
  • Orthopedics
  • Weight Management
  • Pulmonology
  • Behavioral Health
  • Internal Medicine

Find Out More

To see the real power of the HRAs and Management Portal, contact us:

Full Demo

Other Case Studies

Improved Global Completion Rates:
Heart Health HRA – Improved Global Completion Rates

From Unknown Digital Prospect to Patient Encounter:
Population Health & Diabetes

Using HRAs to promote brand awareness and community health:
Hospital Foundation Implements HRAs to Improve Women’s Health

Yuma Regional Medical Center (YRMC):
HRAs at Events

No-Cost Improvement for Improved Completion Rates:
Improving Completion Rates Without Spending Money

Growing Weight-Loss Surgery Revenue:
Digital Tools Drive Engagement and Increase Procedures

Please do not hesitate to contact us with questions, comments, requests, feedback, etc.

Footer

Site Highlights

  • Health Risk Assessments (HRAs)
  • Rx Savings Assistant
  • HRA Promotion
  • Partnerships

Recent Articles

Google & Facebook: The True Digital Front Doors
promoting behavioral health The Season to Promote Behavioral Health
2019 year in review 2019 Year in Review in Less than 3 Minutes!
lung cancer screening Promoting Lung Cancer Screenings
home page hra promotion The Importance of Promoting HRAs on Your Homepage
ashp-my-2019 ASHP Mid-Year Clinical 2019

Medicom Health

400 First Avenue North, Suite 550
Minneapolis, MN 55401 USA
Get directions
(800) 971-0785
  • Email
  • Facebook
  • LinkedIn
  • Twitter

Copyright © 2019 · Medicom Health

Thank you for your interest.

We’ll contact you shortly.

If you have any questions, please email
[email protected]

Thank you!

Make sure to also visit our features for you and features for your users page in order to see the real power that our HRAs can provide you and your organization. Acquiring new patients has never been easier.

Thank you!

Thank you for subscribing to Medicom Health News.

Suggested Articles

  • Most Recent
  • Blog & News
  • Events & Webinars
  • Case Studies
  • Support Articles