National Chiropractic Health Month (NCHM) is an excellent opportunity for healthcare marketers to promote their hospital’s orthopedic services and attract new patients. To make the most of this event, it’s crucial to create compelling call-to-actions for your search engine marketing (SEM) and social media campaigns. In this blog post, we’ll discuss how to develop effective CTAs and explore the potential of Back & Neck Pain Assessments and Knee & Hip Assessments as powerful tools to bring in additional patients.
What We Offer for Chiropractic Awareness Month
If you are looking for an effective call-to-action for your Chiropractic Health Awareness campaigns, including SEM and social campaigns, consider our HRAs as a possibility. HRAs enable users to conveniently seek treatment at the right point of care for their situation AND your facilities’ resources. Offering assessments, for things like back & neck pain or knee & hip pain can effectively engage potential patients and encourage them to seek care at your facility. These assessments can help users identify their risk factors for pain and discomfort, provide personalized recommendations for orthopedic care based on the results, and encourage users to schedule appointments with your organization.
Leverage Assessments to Attract New Patients
Like we mentioned above, to maximize the impact of your assessments, incorporate them into your SEM and social media campaigns. Use targeted keywords related to chiropractic care, back and neck pain, and knee and hip pain in your SEM ads. Share engaging content on social media that highlights the benefits of taking these assessments and how they can lead to improved health. Include eye-catching visuals and testimonials from satisfied patients to build trust and credibility.
Bonus Tip: Cross-market your HRAs
Start promoting your HRAs to those already taking advantage of your HRAs. There is a very good chance they are curious about other health issues affecting them or their loved ones. This function works as a great advantage for consumers to gain awareness of the different services your health system provides. They also get exposed to other service line CTAs and are added to additional email campaigns that piqued their interest.
We’re Here to Help
By crafting compelling CTAs and leveraging the power of Back & Neck Pain Assessments and Knee & Hip Assessments, healthcare marketers can create successful National Chiropractic Health Month campaigns that attract new patients and promote the benefits of chiropractic care.
If the Back & Neck or Knee & Hip HRA is not in use for your health system, consider the community benefit of such a tool. These HRAs can be up and running on site in as little as a day. Now is the time to lock in pricing with our special discount offer!
We’re here to help you during National Chiropractic Health Month and beyond. Please feel free to contact us with questions, concerns, or comments.
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* Limited to major service lines, and a maximum of $2k/month for up to 3 months.