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Case Study: Baptist Health

How Baptist Health Increased HRA Completions & Service Line Revenue

Case Study Download

The Baptist Health marketing team increased health risk assessments (HRAs) completions by 15x over 3 years.

Furthermore, they optimized their engagement operations across the organization to capitalize on the completions.

Ultimately they increased direct multi-service line revenue by over $4 million per year!

Topics:

  • Promotional campaigns and organic traffic
  • Follow-up plans, nurturing and conversions
  • Internal system resources to leverage user completions
  • Addressing unanticipated challenges (internal resistance, etc.)
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Milestone: 2 million health risk assessment (HRA) completions! 

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HRA Case Studies

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How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
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If you have any questions, please email
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