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Case Study: Baptist Health

How Baptist Health Increased HRA Completions & Service Line Revenue

Case Study Download

The Baptist Health marketing team increased health risk assessments (HRAs) completions by 15x over 3 years.

Furthermore, they optimized their engagement operations across the organization to capitalize on the completions.

Ultimately they increased direct multi-service line revenue by over $4 million per year!

Topics:

  • Promotional campaigns and organic traffic
  • Follow-up plans, nurturing and conversions
  • Internal system resources to leverage user completions
  • Addressing unanticipated challenges (internal resistance, etc.)
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Cost

We are waving our 1-time fee for new customers for a limited time.
We typically charge $25k to health systems for a 3-yr. service period.

Rx Savings Assistant® has no ongoing costs for providers.
Pharma manufacturers fund the discounts. We receive a small commission for each discount used. There is no impact on pharmacy profit margins.

Health systems do shoulder the cost of the IT implementation.
This includes paying for any additional EHR data feeds if necessary.