What is the Eruptr Privacy Defender?
In short, it is a HIPAA-compliant solution replaces Meta and Google’s native tracking to prevent their access to sensitive customer data, yet retains ad tracking capability.
Our sister company, Eruptr, can filter out PHI data, using only the minimum metrics needed for attribution. Next, they push it to the platforms in place of native tracking using published APIs.
The Result: Campaign performance visibility without the risk of accidental HIPAA violations that can trigger lawsuits and fines. Many health systems are choosing to disable all tracking, leaving them blind to campaign performance, attribution, etc. – this is a great alternative.
This service is a free upgrade to the Google search engine marketing and Facebook advertising services that Eruptr supplies to leading health care providers. Eruptr has always taken clients’ data security very seriously. And now they are proud they can once again affirm the trust health care providers place in them and in their services.