Case Study Download

The Baptist Health marketing team increased health risk assessments (HRAs) completions by 15x over 3 years.

Furthermore, they optimized their engagement operations across the organization to capitalize on the completions.

Ultimately they increased direct multi-service line revenue by over $4 million per year!

Topics:

• Promotional campaigns and organic traffic
• Follow-up plans, nurturing and conversions
• Internal system resources to leverage user completions
• Addressing unanticipated challenges (internal resistance, etc.)