The Baptist Health team rediscovered their own HRAs as a potent tactic for accomplishing their marketing goals. They shouldered the challenge of actively increasing the quality and quantity of HRA completions through paid campaigns, organic traffic, and effective follow-ups plans.
Read MoreCase Study: Growing Weight-Loss Surgery Revenue
Digital Tools Drive Engagement and Increase Procedures
In 2016 a medium-sized health system tasked their marketing team with growing bariatric surgery revenue. They decided to run a campaign dedicated to promoting the Medicom Health HRA primarily via Facebook.
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