The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
Read MoreCase Study: Growing Weight-Loss Surgery Revenue
Digital Tools Drive Engagement and Increase Procedures
In 2016 a medium-sized health system tasked their marketing team with growing bariatric surgery revenue. They decided to run a campaign dedicated to promoting the Medicom Health HRA primarily via Facebook.
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