• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Medicom Health HomepageMedicom Health

Contact Us
  • Health Risk Assessments
  • Company
  • Support
    • HRA Management Portal
    • HRA Support Articles
    • Contact Support

Health Risk AssessmentCase Studies

  • Overview
  • Case Studies
  • Blog & News
  • Events & Webinars
  • Support Articles

Case Study: Greenville Health System (GHS)

Success With Innovative Digital Strategy

Background

Greenville Health System (GHS) — the largest (1,358-bed), not-for-profit academic healthcare delivery system in South Carolina. GHS offers patients an innovative network of clinical integration, expertise, and technologies through its eight medical campuses, tertiary medical center, research and education facilities, community hospitals, physician practices, and numerous specialty services throughout the Upstate. GHS is also home to the University of South Carolina School of Medicine Greenville.

Challenge

The mission of the Heart and Vascular Institute of Greenville Health System is to provide the highest quality, most efficient cardiovascular care for patients. In addition to increasing patient volumes for the heart service line, GHS wanted a cost-effective way of collecting consumer information to qualify prospective patients for the heart service line and refer unqualified patients to primary care practices. The marketing team was tasked with:

  1. Increasing patient volumes into the heart service line
  2. Refining the process to qualify prospects for cardiology appointments
  3. Improving patient referrals into primary care practices

GHS chose the EVALIA® Heart Health Profiler to assist with achieving their growth goals.

Approach

GHS used a variety of methods to promote the heart health profiler. The focal point of their digital strategy was the “Love Life” campaign, featuring a dedicated landing page for the profiler. In addition to linking to the profiler, the landing page also provided resources for finding and connecting with primary care providers and healthy living information.

GHS launched an email campaign shortly before Valentine’s Day. An email was sent to insured consumers aged 40+ with an invitation for them to learn about their heart health. The messaging had a Valentine’s Day theme and encouraged readers to take the online heart health profiler. As an incentive, a first aid kit was offered to consumers who completed the profiler before Valentine’s Day. In just 5 days, 721 individuals completed the profiler. Of those, 20% were at high or very high risk of developing cardiovascular disease.

Results

Twenty-five percent of consumers had a high or very high risk of developing cardiovascular disease in the next 10 years.

Forty-two percent of consumers provided their contact information.

MHI Download

Greenville Health System (GHS) Case Study

Primary Sidebar

View by Service Line

  • All Service Lines
  • Oncology
  • Cardiovascular
  • Behavioral Health
  • Orthopedics
  • Weight Management
  • Internal Medicine
  • Pulmonology

Find Out More

To see the real power of the HRAs and Management Portal, contact us:

Request a Demo

Special pricing offer! Eruptr’s optimized search promotions supercharge Medicom Health HRA traffic & completions. Contact us to learn more.

Footer

Company Posts

Meta Pixel Potential Issue (Facebook Tracking)
Discount Offer on Eruptr Campaigns for Medicom Health HRAs
Video Spotlight: Embrace Consumerism: Building a Post-Health System Brand (Chris Bevolo from Revive)
Milestone: 2 million health risk assessment (HRA) completions! 

HRA Posts

early email collection Feature Spotlight: Early Email Collection
Our HRAs Can Help Promote National Immunization Awareness Month in August
Join us at the 2022 NESHCo Annual Conference
We’ll be at SHSMD Connections 2022

HRA Case Studies

henrey-ford-200-02How Facebook Campaigns Supercharge Health Risk Assessments
How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
completion rates Heart Health HRA – Improved Global Completion Rates

Medicom Health LLC

16417 Cornwall Lane
Lakewood Ranch, FL 34202
Get directions
(800) 971-0785
  • Email
  • Facebook
  • LinkedIn
  • Twitter
Return to Top

Copyright © 2022 · Medicom Health LLC – View Privacy Policy

Thank you for your interest.

If you have any questions, please email
[email protected]

Thank you for your interest.

A link to the PDF will be sent to your email address shortly.

If you have any questions, please email
[email protected]