Case Studies: Improving HRA Traffic to Increase Health System Service Line Revenue
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Survey Results: Pandemic Impact on Hospital Marketers
How Health System Marketers (Like You) Are Meeting Current and Upcoming Challenges
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Make Your Hospital Content Stand Out During (and After) COVID-19
Set Your Health System Apart with Content that Calms and Clarifies
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Strategies to Generate Revenue Quickly
Many health systems are beginning to gradually open the door to elective services. In the topsy-turvy world of the pandemic, marketing plans need a revamp. So, the question is what to do first?
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The Power of Telehealth
Public health during the novel coronavirus pandemic is a huge concern, since it is likely that treatment or vaccines for COVID-19 may take months or even years to develop and deploy. It’s important for healthcare marketers to get up to speed with innovative virtual care technologies, like telehealth, that work well during these days of social distancing and increased strain on the health care system.
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Keep Marketing! Healthcare’s New Normal is Here
Now is not the time to stop spending marketing dollars. The onus falls to marketing to attract and retain high value patients. Finding a message that focuses on safety and meeting consumer needs is crucial. Tools like online health risk assessment can be key to re-engaging past patients and identifying new ones.
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