All Profilers generate Google Tag Manager events for specific events within the Profiler. To set up Google Tag Manager for your Profiler, go to the Analytics/Tagging area within your Profiler’s customization and select Google Tag Manager. You will need to add your “GTM” tag information to the customization.

About Page Views

Because Google Tag Manager does not support manually triggering page views, we represent page views as events. Each page view event has a page_url value that corresponds to a conceptual URL for the page in the Profiler.

Supported Events

For reference: “applicationType” indicates the name of the Profiler, in lowercase with spaces replaced by dashes (e.g. heart-health-profiler).

Event Name (event)	Page URL (page_url)	Description
evalia-start-page-viewed	/evalia/{applicationType}/start	User views first page of profiler
evalia-disclaimer-page-viewed	/evalia/{applicationType}/disclaimer	User views disclaimer window modal on start page
evalia-intro-page-viewed	/evalia/{applicationType}/intro	User views sample results page and introduction after accepting disclaimer
evalia-questions-{X}-page-viewed	/evalia/{applicationType}/questions-{X}	User views the questions pages, where {X} is the question page number the user is on
evalia-contact-info-page-viewed	/evalia/{applicationType}/contact-info	User views the contact information window
evalia-results-overview-page-viewed	/evalia/{applicationType}/results-overview	User views the Results page after completing the Profiler questions
evalia-go-to-other-profiler-{applicationType}		A user clicks another profiler in the Other Profilers modal (applicationType refers to the Profiler the user went to, with spaced replaced by dashes, e.g. heart-health-profiler)
evalia-report-pdf-viewed		User views PDF report
evalia-report-pdf-emailed		User emails report to an email address
evalia-newsletter-signed-up		User signs up for newsletter
evalia-shared-twitter		User shares on Twitter from call to action on results page
evalia-shared-pinterest		User shares on Pinterest from call to action on results page
evalia-shared-email		User shares through email from call to action on results page
evalia-call-to-action-1-clicked		User clicked first CTA in the new follow-up system
evalia-call-to-action-2-clicked		User clicked second CTA in the new follow-up system
evalia-call-to-action-3-clicked		User clicked third CTA in the new follow-up system

Other Event Fields
The following fields are also added to every event:

• profiler_name – Name of the Profiler (e.g. Heart Health Profiler)
• profiler_location – Location of the Profiler (if present)
• source – Where the user came from (?utm_source={source} in url)