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Support Topic: Campaign Attribution

Using Conversion Tracking with Our Health Assessments

Many online ad companies like Google and Facebook allow you to track conversions and use this reporting to showcase how many end-users reached the “goal” of the ad. For our Health Assessments, the goal is for a user to reach the Results Screen, which is displayed at the end of the assessment after they’ve answered all of the questions and provided their contact information.

Our HRAs support conversion tracking for nearly all major ad companies through Custom Code.

To learn more about setting up Conversion Tracking with some common online ad companies, visit these websites:

  • Google Adwords – Set up conversion tracking for your website
  • Facebook Business – Conversion Measurement
  • DoubleClick Ad Exchange – Conversion Tracking Guide

After you have setup Conversion Tracking with your ad company and you have your conversion tag code or tracking pixel, go to the “Custom Code” section of your assessment’s customization and add the code to the area for the “Results” page.  If you are using multiple ad channels, you can add the tag codes or tracking pixels sequentially in the box.

Custom code will be live in the profiler within 2 business days.

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HRA Support Topics

  • Common Questions
  • Management Portal
  • Follow-Up Plans
  • Campaign Attribution
  • CRM Integration
  • HRA Customization Features
  • HRA Promotions
  • Marketing Automation Integration
  • v3 Health Assessments
  • Web Analytics & Tagging

Special pricing offer! Discounts are available on new HRAs purchased for health month promotions. Contact us to learn more.

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HRA Case Studies

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Cost

We are waving our 1-time fee for new customers for a limited time.
We typically charge $25k to health systems for a 3-yr. service period.

Rx Savings Assistant® has no ongoing costs for providers.
Pharma manufacturers fund the discounts. We receive a small commission for each discount used. There is no impact on pharmacy profit margins.

Health systems do shoulder the cost of the IT implementation.
This includes paying for any additional EHR data feeds if necessary.