Many online ad companies like Google and Facebook allow you to track conversions and use this reporting to showcase how many end-users reached the “goal” of the ad. For our Health Assessments, the goal is for a user to reach the Results Screen, which is displayed at the end of the assessment after they’ve answered all of the questions and provided their contact information.
Our HRAs support conversion tracking for nearly all major ad companies through Custom Code.
To learn more about setting up Conversion Tracking with some common online ad companies, visit these websites:
- Google Adwords – Set up conversion tracking for your website
- Facebook Business – Conversion Measurement
- DoubleClick Ad Exchange – Conversion Tracking Guide
After you have setup Conversion Tracking with your ad company and you have your conversion tag code or tracking pixel, go to the “Custom Code” section of your assessment’s customization and add the code to the area for the “Results” page. If you are using multiple ad channels, you can add the tag codes or tracking pixels sequentially in the box.
Custom code will be live in the profiler within 2 business days.