Traditionally, healthcare marketing has consisted of one-to-many advertising. A billboard or bus wrapper is designed to reach as many people as possible in the hopes a small percentage will need your services. However, with todayâs information overload, the way to grab attention is one-to-few advertising. Join healthcare digital strategist Chris Boyer as he provides insight into the:
You will learn:
- Why personalized healthcare is effective
- What are challenges of personalized marketing in healthcare
- How technology and the patient’s digital experience intersect
- The 3 layers of the marketing technology stack
- Strategies for optimizing marketing for personalization
Thank you for your interest.