Personalization allows you to provide relevant information, to the right people, at the right time. Generic messages may indicate you don’t understand their needs. Personalization differentiates you from your competition as one that knows your patients and provides the information they need to improve their lives.
increase revenue, Personalized marketing
If you are happy with the products and services that Medicom Health provides to your organization, please help us by submitting a short testimonial quote.
All five webinar videos from last year’s webinar series highlighting other health care marketing vendors are available on our website.
Respect the short attention spans of today’s online audiences, especially when customizing content in your Medicom Health assessments (HRAs).
completion rates, consumerism, customization, user experience
It’s important to carefully consider sticky CTAs for health care consumers at different points in a patient journey. The devil is in the details.
calls to action, CTA
The always-excellent annual survey is available from Geonetric and eHealthcare Strategy & Trends. I highly recommend participating. It is of appropriate length and the resulting insights are extremely valuable.
new trends, thought leadership
Health behavior change is a big part of health content marketing and patient nurturing. Are there ways to make health behavior messaging stick better?
Ah-ha moments, call to action, CTA, health behavior, HRA, nurturing, opt-in
We continue to believe that our solutions are most effective as an integral part of a broader digital marketing strategy. To that end, we will also continue to expand our integrations with other workflow technologies and products next year.
Please do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
Please fill out the form to access the client HRAs. These are fully-working HRAs and are examples of what would launch from your website.
Make sure to also visit our features for you and features for your users pages in order to see the real power that our HRAs can provide you and your organization. Acquiring new patients has never been easier.
