Effective content strategy and social media engagement today means driving new growth priorities and population health initiatives that are much different than just a few months ago.

Of course, content must continue to inspire consumers to pursue screenings and clinical interventions. But beyond that, it must now do more, like helping consumers change personal health behaviors, and building their trust.

A focused, intentional approach to a more granular content strategy is required. Join us to hear Jane share examples of how leading content and social strategists are finding success.