The last 15 months have strengthened the role digital plays in healthcare – meeting new healthcare consumers where they prefer to be (online), the widespread adoption of virtual health, the increasing reliance on a “digital front door.”

At the same time, many important digital tactics are suddenly being constrained – the demise of the 3rd party cookie, increasing concerns about privacy and security, and social media’s role in the spread of misinformation.

Join guest presenters Chris Boyer and Reed Smith, hosts of the popular “touch point” podcast, as they share how to jump-start an integrated marketing technology strategy.

Hear them untangle issues many organizations face when trying to meet the needs of the modern healthcare consumer.