November is Bladder Health Awareness Month, a time dedicated to raising awareness about the various disorders that can affect the urinary bladder. As a hospital marketer, you have a unique opportunity to promote screenings, educate the public, and empower people to take control of their bladder health during this important month. 

The Importance of Screenings

Screenings play a vital role in maintaining bladder health:

1. Early detection: Regular screenings can help detect bladder-related conditions in their early stages, leading to better outcomes and improved quality of life for those affected.
2. Prevention: Screenings can identify risk factors and help individuals take preventive measures to maintain good bladder health.
3. Reducing stigma: By promoting screenings, hospital marketers can help reduce the stigma surrounding bladder health issues and encourage open conversations.

Promoting Screenings

Hospital marketers can promote bladder health screenings in various ways:

1. Social media campaigns: Use social media platforms to share information about bladder health, the importance of screenings, and available screening services at your hospital.
2. Community events: Organize bladder health awareness events, such as seminars, workshops, or health fairs, to educate the community and offer on-site screenings.
3. Collaboration: Partner with local organizations, such as schools, businesses, and community centers, to promote screenings and bladder health awareness.

Creative Ways to Promote Bladder Health Awareness Month

Here are three creative ideas for hospital marketers to promote Bladder Health Awareness Month:

1. Infographic Handouts & Videos: A sample agenda to carry you through each week of Bladder Health month that will highlight bladder conditions that affect Americans and share health tips on how to talk about them with your doctor.
2. Inspirational Socials Media Campaign: Develop engaging social posts that highlight bladder health facts, tips, and the importance of screenings. Share these resources on your hospital’s website, social media channels, and within the community.
3. Testimonials: Share stories and testimonials from patients who have benefited from early detection and treatment of bladder-related conditions. These personal stories can help humanize the issue and encourage others to prioritize their bladder health.

How We Can Help

Bladder Health Awareness Month offers a valuable opportunity for hospital marketers to educate the community, promote screenings, and engage in creative initiatives that raise awareness about the importance of bladder health. By leveraging these strategies, you can make a positive impact on the well-being of your community and support those affected by bladder health issues.

Another means of motivating appointments, one that marketers can help with, can be our Bladder Control Assessment. 

This “health quiz,” based on widely-accepted research and national guidelines, helps to quantify risk for users and connect them to the recommended point of care at your facilities that meets their needs and your available care resources. The HRA accelerates a typical patient journey and cuts down the time between research/exploration and appointments.

If you are looking for an effective call-to-action for your Bladder Health Awareness campaigns, including SEM and social campaigns, consider our HRA as a possibility.

We’re here to help you during Bladder Health Awareness Month and beyond. Please feel free to contact us with questions, concerns, or comments.

Hope these resources were helpful! Thanks for reading!