Learn how a leading healthcare system uses a targeted Facebook marketing campaign and EVALIA® Personal Health Profilers to identify high-risk prospective patients.
Trident Medical Center built a “man on the street” campaign around the profiler that showcased the light-hearted reactions of real people taking the heart health risk assessment.
Learn how Advocate Health Care used consumer-provided health data collected by the EVALIA® Heart Health Profiler to drive traffic to multiple service lines.
Known for its cutting-edge digital efforts in marketing, Inova Health System needed a focal point to engage and capture users of its heart and vascular website. Discover how they engaged consumers and used single-method marketing and follow-up.
A client wanted our help with a low cost way to generate more HRA completions through better targeting and messaging. We were happy to oblige with significant results. Our new “SocialConnect” service proves Facebook campaigns engage patients, especially on mobile.
In 2009 the U.S. Preventive Services Task Force published new recommendations suggesting women should start mammography screening at age 50 instead of age 40 which caused some confusion among patients. Because of Medicom’s proactive approach to updating the underlying methodology in HRAs, this health system jumped at the chance to use this tool.
Engaging people around such intimidating topics, like breast and heart health, can be a challenge, so the team at YRMC decided the best course of action was to use HRAs in social settings – like events.
A medium-sized heath system used our Heart and Stroke HRAs with moderately successful completion rates. Our client success team suggested handful of no-cost changes that resulted in significantly more completions.
Learn how Banner Health uses interactive calls to action for its cardiovascular marketing campaign that engages its current consumers, builds connections with potential patients, promotes health and prevention, and provides user data to link with their CRM for ROI calculation.
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
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Almost all HRAs ask health-related questions and apply algorithms to calculate results to stratify users.
For example, health insurers often use lengthy annual HRAs to determine how healthy you are to figure out how much you might cost them, and how they might take steps to reduce that cost.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
