The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
Medicom Health Self-Care Planners allow for the system to build a lasting relationship, create more opportunities for interaction, improve access to education, and care for personal health concerns all through an engaging digital platform. In short, the Self-Care Planners provide a cost-free option for patients to try before scheduling an office visit.early detection, health care costs, increase revenue, patient engagement, physician resources, roi, Screenings, segmentation, self-care planners
In 2009 the U.S. Preventive Services Task Force published new recommendations suggesting women should start mammography screening at age 50 instead of age 40 which caused some confusion among patients. Because of Medicom’s proactive approach to updating the underlying methodology in HRAs, this health system jumped at the chance to use this tool.
A medium-sized heath system used our Heart and Stroke HRAs with moderately successful completion rates. Our client success team suggested handful of no-cost changes that resulted in significantly more completions.
A client wanted our help with a low cost way to generate more HRA completions through better targeting and messaging. We were happy to oblige with significant results. Our new “SocialConnect” service proves Facebook campaigns engage patients, especially on mobile.Facebook, increase revenue, mobile, patient acquisition, social media marketing