The Baptist Health team rediscovered their own HRAs as a potent tactic for accomplishing their marketing goals. They shouldered the challenge of actively increasing the quality and quantity of HRA completions through paid campaigns, organic traffic, and effective follow-ups plans.
Read MoreCase Study: Improved Global Completion Rates
Heart Health HRA – Improved Global Completion Rates
With the transition to v3, we are seeing significant improvements in completion rates, especially in the Heart Health HRA. The chart below shows overall completion rates for the Heart Health HRA from January through November of 2018. We selected a variety of health systems based on location, number of hospitals, and overall bed size.
Read MoreCase Study: From Unknown Digital Prospect to Patient Encounter
Population Health & Diabetes
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
Read MoreCase Study: Using HRAs to promote brand awareness and community health
Hospital Foundation Implements HRAs to Improve Women’s Health
In 2009 the U.S. Preventive Services Task Force published new recommendations suggesting women should start mammography screening at age 50 instead of age 40 which caused some confusion among patients. Because of Medicom’s proactive approach to updating the underlying methodology in HRAs, this health system jumped at the chance to use this tool.
Read MoreCase Study: Yuma Regional Medical Center (YRMC)
HRAs at Events
Engaging people around such intimidating topics, like breast and heart health, can be a challenge, so the team at YRMC decided the best course of action was to use HRAs in social settings – like events.
Read MoreCase Study: No-Cost Improvement for Improved Completion Rates
Improving Completion Rates Without Spending Money
A medium-sized heath system used our Heart and Stroke HRAs with moderately successful completion rates. Our client success team suggested handful of no-cost changes that resulted in significantly more completions.
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