With the transition to v3, we are seeing significant improvements in completion rates, especially in the Heart Health HRA. The chart below shows overall completion rates for the Heart Health HRA from January through November of 2018. We selected a variety of health systems based on location, number of hospitals, and overall bed size.
completion rates, v3
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
completion rates, diabetes, Facebook, Google, increase revenue, increased online traffic, population health, promotion
In 2009 the U.S. Preventive Services Task Force published new recommendations suggesting women should start mammography screening at age 50 instead of age 40 which caused some confusion among patients. Because of Medicom’s proactive approach to updating the underlying methodology in HRAs, this health system jumped at the chance to use this tool.
Engaging people around such intimidating topics, like breast and heart health, can be a challenge, so the team at YRMC decided the best course of action was to use HRAs in social settings – like events.
breast cancer, events, interactive content, mammography, oncologyA medium-sized heath system used our Heart and Stroke HRAs with moderately successful completion rates. Our client success team suggested handful of no-cost changes that resulted in significantly more completions.
In 2016 a medium-sized health system tasked their marketing team with growing bariatric surgery revenue. They decided to run a campaign dedicated to promoting the Medicom Health HRA primarily via Facebook.
increase revenue
Using the HRA as the CTA, the OSF HealthCare team was able to capture contact info and risk level on 1,480 users in just 8 weeks.
campaigns, CRM, increase revenue, patient acquisition, risk factors, roi
A client wanted our help with a low cost way to generate more HRA completions through better targeting and messaging. We were happy to oblige with significant results. Our new “SocialConnect” service proves Facebook campaigns engage patients, especially on mobile.
Facebook, increase revenue, mobile, patient acquisition, social media marketingLearn how Advocate Health Care used consumer-provided health data collected by the Heart Health Profiler to drive traffic to multiple service lines.
calls to action, CTAPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
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