The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
Medicom Health Self-Care Planners allow for the system to build a lasting relationship, create more opportunities for interaction, improve access to education, and care for personal health concerns all through an engaging digital platform. In short, the Self-Care Planners provide a cost-free option for patients to try before scheduling an office visit.
In 2009 the U.S. Preventive Services Task Force published new recommendations suggesting women should start mammography screening at age 50 instead of age 40 which caused some confusion among patients. Because of Medicom’s proactive approach to updating the underlying methodology in HRAs, this health system jumped at the chance to use this tool.
Engaging people around such intimidating topics, like breast and heart health, can be a challenge, so the team at YRMC decided the best course of action was to use HRAs in social settings – like events.
A medium-sized heath system used our Heart and Stroke HRAs with moderately successful completion rates. Our client success team suggested handful of no-cost changes that resulted in significantly more completions.
In 2016 a medium-sized health system tasked their marketing team with growing bariatric surgery revenue. They decided to run a campaign dedicated to promoting the Medicom Health HRA primarily via Facebook.
Using the HRA as the CTA, the OSF HealthCare team was able to capture contact info and risk level on 1,480 users in just 8 weeks.
A client wanted our help with a low cost way to generate more HRA completions through better targeting and messaging. We were happy to oblige with significant results. Our new “SocialConnect” service proves Facebook campaigns engage patients, especially on mobile.
Learn how Advocate Health Care used consumer-provided health data collected by the EVALIA® Heart Health Profiler to drive traffic to multiple service lines.
Allegiance Health works with Eruptr’s SEM platform to collect self-reported health data and follow up with online users of The Medicom Health Heart Health Profiler.
Find out how Greenville Health System employed Medicom Health Risk Assessments to convert potentially high-risk heart patients into paid procedures.
Trident Medical Center built a “man on the street” campaign around the profiler that showcased the light-hearted reactions of real people taking the heart health risk assessment.
Learn how a leading healthcare system uses a targeted Facebook marketing campaign and EVALIA® Personal Health Profilers to identify high-risk prospective patients.
Learn how Banner Health uses interactive calls to action for its cardiovascular marketing campaign that engages its current consumers, builds connections with potential patients, promotes health and prevention, and provides user data to link with their CRM for ROI calculation.
Known for its cutting-edge digital efforts in marketing, Inova Health System needed a focal point to engage and capture users of its heart and vascular website. Discover how they engaged consumers and used single-method marketing and follow-up.
Learn how Gundersen Health System, one of the nation’s largest multi-specialty group practices, found a cost-effective solution to promote multiple product lines. The goals were to increase patient volume and improve community health.
Please do not hesitate to contact us with questions, comments, requests, feedback, etc.
Almost all HRAs ask health-related questions and apply algorithms to calculate results to stratify users.
For example, health insurers often use lengthy annual HRAs to determine how healthy you are to figure out how much you might cost them, and how they might take steps to reduce that cost.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
