Why Health System Marketers Must Expand & Evolve Their Content Strategy
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From Crisis Communication to Service Line Marketing
How Health System Marketers Can Quickly Shift from Crisis to Recovery
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Post-COVID-19: Prepping for Pent-Up Patient Demand
Webinar Recording: Strategies for Health System Marketers to Plan Now for Post-Pandemic Backlogs & Workflows
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Hospital Employee Benefits: Negotiating with PBMs
Why Pharmacy Leaders Must Participate in Hospital Employee Health Plan Negotiation.
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Intent Marketing for COV19:
Optimize Hospital Website Use
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
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New Chris Bevolo Book Preview: The Gospel of Growth
For marketers to establish themselves as true leaders at their health systems, they need to move beyond a preoccupation with tactics and concentrate focus on the ultimate goal– growth. Join co-author Chris Bevolo in a preview of his forthcoming book: The Gospel of Growth.
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