We kick off the series with Erin Newkirk who recently joined Bright Health, a new health insurance startup, as Chief Marketing Officer. Before joining the Bright Health team, Erin founded the award-winning Red Stamp correspondence platform, which was acquired by the Taylor Corporation and selected as one of “100 Brilliant Companies” by Entrepreneur Magazine. Erin […]

Google is by far the #1 search engine with more than 65% of all internet searches. Staying on top of Google’s releases and capabilities is one of digital marketing’s biggest challenges. Join us as we learn from Google’s healthcare executive team how healthcare marketers can win with Google’s latest release: Advanced ways to build a […]

As consumers continue to become savvier and take charge of their health, marketers must adapt their strategy to provide patients the information and care they want, when and where they’re searching.

Why Integrated Social PR is Key to 21st Century Communication Many still consider media relations to be still PR’s strong suit. However, in a multi-faceted communication world, practitioners can no longer afford to function in a silo. In 2016, integration is the name of the game, and social media plays a key role. But in […]