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Recording:

Guest Webinar – A Modern Healthcare MarTech Approach

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How Digital Marketing Can Leverage Trust, Embrace Patient Experience and Adapt to a Cookie-Free World

The last 15 months have strengthened the role digital plays in healthcare – meeting new healthcare consumers where they prefer to be (online), the widespread adoption of virtual health, the increasing reliance on a “digital front door.”

At the same time, many important digital tactics are suddenly being constrained – the demise of the 3rd party cookie, increasing concerns about privacy and security, and social media’s role in the spread of misinformation.

Join guest presenters Chris Boyer and Reed Smith, hosts of the popular “touch point” podcast, as they share how to jump-start an integrated marketing technology strategy.

Hear them untangle issues many organizations face when trying to meet the needs of the modern healthcare consumer.

In addition, attendees will learn about:

Presented by:

  • The demise of the 3rd party cookie
  • Increasing concerns about privacy and security
  • Social media’s role in the spread of misinformation
Reed Smith

Reed Smith

Vice President, Digital Strategy at Jarrard Phillips Cate & Hancock

Reed Smith

Chris Boyer

Principal and Sr. Digital Strategist at @chrisboyerLLC

Tony Huth

CEO/Co-founder

Tony Huth is Chief Executive Officer and co-founder of Medicom Health. For over 25 years he has developed award-winning software tools to help influential health organizations inspire and empower individuals to address their health concerns.

More by Tony Huth

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